Herbland is a gummy vitamin company, seek to close the gap in the gummy vitamin industry by supplying unique gummy recipe. The issue they came across included cart abandonment and publics knowledge. We discussed a strategy of how we wanted their subscribers to be knowledgeable about the products and subtly promoting their product.
By simplifying the buying process and giving people a good reason to trust them by giving them facts about the gummy products from make to shipment. We also did an A/B testing of the headline to re-engage the consumer, which helped them to segment and give the right information they need to encourage the buying decisions. A call to action to “find out more/shop now” was also created within the email, this helped to increase the click through rate
To help with the abandoned cart three things were done 1. We added personal touched to the email, 2. we send a reminder to complete the process and what is waiting for them in their cart, 3. Include reminders of the benefits Herbland.